High-end lodging is being built throughout the country to support the growing demand. It started with Virunga Lodge, owned by Volcanoes Safaris. The pioneering property which opened in 2004 in Volcanoes National Park (home of the gorillas).

Also newsworthy is the fact that the country has two new “brand ambassadors.” Their names are Ellen DeGeneres and Portia de Rossi. The couple recently announced they are funding a new gorilla conservation center, which will serve as the new home for Dian Fossey Gorilla Fund scientists and programs in Rwanda.

“The tremendously generous gesture will help reinforce all that is special and unique about Rwanda. Moreover, it will bring hope for the future around the conservation story and gorilla tourism,” Praveen Moman, founder of Volcanoes Safaris, said.